Tagged: Fliplog RSS

  • Rashmi 9:39 am on April 10, 2011
    Tags: Apps, Fliplog, , Kids, Kindergartner, MaineSchool   

    Maine School Buys 285 iPad 2s for Pilot Project with Kindergartner Kids 

    Maine school is embarking on an interesting initiative. They are buying 285 iPad 2s and give it to kindergartner kids. In terms of overall cost involved in kindergartner stage, spend on iPad 2 is a small overhead.

    The idea began when teachers who owned iPad noticed a significant improvement in kindergartners — who had previously had trouble learning the alphabet — who were exposed to educational software on the iPad. The device is seen as more portable and less expensive than laptop computers, and more appropriate for the age group’s hands-on use. Officials hope to raise the literacy rates in the district from 62 to 90 percent within two years.

    This is exactly the kind of project we at Fliplog dream about. Download numbers and feedback we have received from users of Hindi app tells us that kids get tremendous amount of learning support from iPad apps. Parents were loving it and now schools are jumping into this adoption game.

     
  • Brij Singh 10:10 pm on December 12, 2010
    Tags: adsinebooks, Fliplog,   

    WSJ: eBooks, Next Frontier For Advertising Agencies 

    Now here is something traditionalists won’t like. Idea is gaining traction where advertising agencies and few eBook vendors are planning to test ad units inside an eBook experience:

    The marketing world is drawing up plans to invade one of the last bastions of media that is largely advertising-free: books.
    As e-books proliferate, advertisers are experimenting with ways to pitch to consumers while they read, a trend that could change the publishing business but faces opposition from some traditionalists.

    Marketers are exploring a variety of formats, including sponsorships that give readers free books. Videos, graphics or text with an advertiser’s message that appear when a person first starts a book or along the border of the digital pages are also in the works. Ads can be targeted based on the book’s content and the demographic and profile information of the reader.

    Like everything else on internet nowadays, polarizing people across taste leads to new behavior and hopefully monetization. I am all for it if it leads to more revenue to authors/publishers and lower cost for readers.

     
  • Brij Singh 2:43 am on May 26, 2010
    Tags: Fliplog, , , Wired   

    Wired Magazine’s iPad Edition is Live on App Store 

    Ok this a fan boy post here. I love Wired magazine and I am sure most of the serious gadget geeks can’t live without this wonderful magazine. Today Conde Naste’ has launched iPad version of Wired and this is going to be huge for several reasons.

    Wired, by it’s unique place in technology journalism, is also expected to successfully showcase iPad as the future of media. I will be downloading it soon. Magazine has got great features and shows the potential of iPad in extending magazine’s reading experience.

    You can see the video here:

    This is what excites us at Fliplog. Idea of reinventing reading experience for different content formats is just getting started and we applaud Conde Nast for taking leadership role here.

    Small but not insignificant point about this iPad version is that it’s approved by Audit Bureau of Circulations (ABC).

     
  • Rashmi 2:23 am on April 2, 2010
    Tags: Chand Ka Tohfa, Children, Fliplog, , Kidbooks, Pratham   

    Chand Ka Tohfa – Fliplog eBook for Children is Now Available on iPad App Store 

    Our first effort in children book category – Chand Ka Tohfa – is now live on iPad app store. I guess this was the easy part, now we need to get moms and dads to buy iPad and share this wonderful eBook experience with their kids.

    fliplog-on-ipad-app-store-2

    Download Chand Ka Tohfa from iPad App Store

    Download from itunes: http://bit.ly/d7Eso5

     
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