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WSJ: eBooks, Next Frontier For Advertising Agencies

Now here is something traditionalists won’t like. Idea is gaining traction where advertising agencies and few eBook vendors are planning to test ad units inside an eBook experience: The marketing world is drawing up plans to invade one of the

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Posted in App Store, Industry, Webinars & Events

Google Editions is Now Google eBooks. Launched Cloud Based eBook Program

After long anticipation, Google today launched it’s ebook service – Google eBooks. Previously this service was branded under Google Editions. Like everything else Google does, this launch is full of scale and ambition. Launch offers 3 million ebooks. That makes

Posted in App Store, Best Practices, Mobile App Design, Webinars & Events